Rediffusion set

Rediffusion programmes were extremely popular with the masses in the 1950s. Overseas Rediffusion, a subsidiary of Rediffusion London, operated and sold advertising time and programming in Singapore. People flocked to coffeeshops to listen to Rediffusion programmes in various Chinese dialects. The Singapore Family Planning Association (SFPA) used this to its advantage by broadcasting in the major Chinese dialects on programmes such as Woman’s Hour, which discussed issues such as abortion, housing and health.

Date/Period
1950s
Region
Singapore
Dimension
Object size: 21 x 14 cm
Accession No.
2006-00295-002
Material
Paper
Collection of
National Museum of Singapore
Category
Folklife Collection