Lecture on ‘The Importance of Culture for City Marketing’

Mr Frans van der Avert is CEO of Amsterdam Marketing in Amsterdam, NL. He received his degree from Reinwardt Academy of Museum Management in 1984, going on to specialise in cultural marketing. From 1991 to 2002, he worked at Amsterdam’s celebrated Rijksmuseum in public relations.

Published by
Culture Academy, National Heritage Board
Published Year
2015