The study of history was never monopolised by historians. The state, society, an array of groups and organisations, families and individuals have all “looked back” and remembered the past. From being a rather belittled source for the study of history, “memory” has since become a major subject of historical enquiry. But the notion remains elusive, complicated by several overlapping formulations – collective memory, social memory, public memory, historical memory, and cultural memory. How do we “remember”? What does this say about how we study history, and who “owns” it?